Milkbox was a really fun opportunity to lean into a much cuter, more playful design direction. I wanted the PC to feel like an oversized milk carton brought to life, using soft colors, simple graphics, and little details like the nutrition label and magnetic straw to really sell the concept. I also developed multiple “flavors” including Whole Milk, Strawberry Milk, Banana Milk, and Chocolate Milk, giving each version its own personality while keeping the same charming aesthetic across the collection. More than anything, I wanted the entire lineup to feel cute, cheerful, and a little bit unexpected for a custom PC.
Company
Ironside Computers
Roll
Lead Designer
,
Assistent Creative Director
YEar
2025
Collaborators
Domenic Apice
Creative Director
Marc Feste
Videography/Photography
Pieces
Whole Milk
Strawberry Milk
Banana Milk
Magnetic Straw







